Mystery Shopping Guide

By | November 7, 2019

Mystery Shopping Programs To Gain Customer Insights

Mystery shopping programs provide businesses like convenience stores, fast food retailers, supermarkets, forecourts, and discount outlets, with insights that can help them to increase revenue, expand their customer base, and improve their services. As competition in the consumer marketplace is always increasing, businesses in the sector need to learn how to improve the speed of service, customer service, product selection and product availability in order to maintain and grow their annual profits. Packages from mystery shopping experts are becoming more and more popular with businesses desperate for insights as to how they can improve operations on the customer-facing front.

Mystery shoppers from the best consulting companies complete detailed surveys during their time interacting with your business, so you can be sure you gain the most insight. Surveys can be customised to fit the goals of your business and updated to help you understand what going on behind the data. Some key customer measurement areas typically include customer service standards, brand standards, promotional activity, POS, cleanliness, product presentation, quality of products and retail standards.

With the data collected from expert mystery shopper surveys, you can gain valuable customer insights, which will enable you to:

1. Identity store specific opportunities to improve overall customer experience.

2. Identify opportunities to improve every customer’s journey with your business.

3. Understand missed sales openings and put in place suitable training for sales improvement.

4. Monitor marketing and promotional campaign deployment on the ground.

With the best mystery shopping program providers, your business will gain access to a digital reporting dashboard. The dashboard will be fully customisable and will enable you to easily analyse all of the data collected about your business from mystery shoppers. You don’t need to be a professional data analyst or statistician to make sense of the reports available from the best program providers. What’s more, you can download all of the data from the dashboard to your business’s own devices so that you can refer back to it at a later date to see how much your stores have improved.

In addition to conventional mystery shopping research programs, many companies also offer retail audits, video mystery shopping programs, underage sales testing, customer satisfaction surveys, call centre investigations and much more. Some of the sectors that can gain the most from seeking services from expert mystery shoppers include retail, financial services, fast food forecourts, automotive, health spas, restaurants, call centres, hotels, leisure facilities, estate agents and many more.

When it comes to choosing the best service provider for your business, it’s important not to go off price alone. The cheapest providers do not necessarily offer the best value for money and you want to be sure you are availing of quality service. It’s important to investigate a provider’s reputation in the field before you agree to purchase any mystery shopping services. You can do this by looking at what previous clients have to say about the company. If a company has worked with some well-known big brands, they are more likely to be expert service providers.

Mystery Shopping Services in Belfast

If you want to find out more about the many benefits of mystery shopping for your business, you can check out case studies on businesses similar to your own. There are multiple case studies available online about the success of businesses like Majestic Win, Subway, Vets4Pets and others have had with mystery shopping programs.

Research is key to choose the best providers, so don’t be afraid to take your time to ensure you hire the best company for your business. You want to work with a company that respects business data confidentiality and that can provide real value for money and effective services.